作为上海创意产业博览会和创意产业周的核心组成部分—— 2011传播业大展(MEXPO)将于2011年10月26日在上海世贸商城开幕，成为该项年度会展活动的启动年。

　　该项会展品牌是由国内知名的传播业网站梅花网承办的。2011中国传播业大展(MEXPO)将汇集众多来自国内外百家以上的媒体运营商(Media)、传播技术提供商(Technology)和营销专业服务商(Service)，充分展现传播领域近年来的优秀创意成果和产品，促成产业内上下游的沟通和合作。成为了解国内外传播领域创新产品与信息的最佳平台，也是企业营销和传播部门了解市场，发掘合作伙伴的机会。

　　数字技术，互联网，移动互联网，社交媒体，电子商务等新兴产业的出现大大改变了传播业的结构，设定了未来的发展趋势，在新旧技术交叠如此之快的今天，企业传播者为了了解上游技术和资源不得不要投入更大的学习成本。MEXPO在企业传播和营销需求与传播业技术和资源之间建立桥梁，把最新的传播工具，技术和方法带到企业实践中。

　　关于中国传播业大展

　　“2011中国传播业大展”将包括专业展览(MEXPO)、传播业高峰论坛(MCONFERENCE)、梅花传播奖暨创意功夫奖本年度颁奖晚宴(MPARTY)和环球广告创意作品展(MSHOW)四个板块，在这一周里，预计将有15000名以上的专业人士参与各项活动，线上线下覆盖的总人数将超过50万人。

　　2011传播业大展为期一周，自10月26日至10月28日为专业展览时间，其中27日将举行传播业高峰论坛，10月30日至11月1日为环球广告创意作品展，大家可以通过官网(http://mexpo.meihua.info)进行在线登记报名，或在梅花网官方微博(http://weibo.com/meihua2002)与组织方互动。

　　MEXPO/MCONFERENCE TO DEBUT IN SHANGHAI

　　A new branded event named as MEXPO and MCONFERENCE is to debut in October 26 at Shanghai. The “M” prefix refers to “Marketing”, “Media” and also “Meihua”, the hoster name, according to the organizer’s statement. It is designed as an annual event targeting marketing professionals in China.

　　With the booming of new media, mobile internet and ecommerce, the whole marketing industry is fast evolving with a lot of new technologies, service models and creations. This trade show brings over 100 industry leading vendors as presenters and exhibitors. Unlike commodity sector, communication industry has no standard products that can be easily compared. An extensive trade show has been wanted by the industry for long time.

　　“Many business owners put marketing as their primary concerns in China market. They are hungry about the information and resource that can help them achieve better marketing performance. That’s also why MeiHua’s trade site receives a continuous growing traffic in recent years. Over 11,000 marketing professionals have signed up with the event”, told by Phil Ren, the founder of MeiHua Information.

　　MEXPO will have its debut year in Shanghai, and also become part of Creative Industry Expo 2011, which is a Shanghai municipal government sponsored trade show complex.

责任编辑：caogang